Designer
It’s 2023. Heineken is the world’s top beer in the world, followed by Peroni Nastro Azzurro and Asahi Super Drybiggest and the legendary Newcastle Werewolf beer is struggling to connect with new customers after being acquired by Heineken and Carlsberg in 2008 and avor modied in the process.
How do you reposition this legendary beer to meet the ever changing needs of a new Generation while preserving it’s latest changes ?
. BE BOLD . BE DARING . BE COURAGEOUS . BE NEW .
. BE THE CHANGE . BE YOURSELF .
. BE THE NEWCASTLE WEREWOLF YOU WANT TO SEE .
. THE IDEA .
The idea is to give the consumer the necessary strenght to be BOLD and try new things in is life like this new flavoured Newcastle brown Ale beer, to not be afraid and just let go, have fun and see where this beer can lead you.
It also has a double meaning because it incites you to live your life to the fullest without restraints, and this werewolf beer with it’s split personality, from smooth to biter will help you get there.
“A dark brown, malty brew, said by some to work like rocket fuel, and said by others, to cause you to go on a mad one in Toon”
. THE CAMPAIGN .
. THE DIGITAL ACTIVATION .
